Tahmeena Carawan is a 23-year-old nurse and marketing specialist who was born in Kimberley and attended Northern Cape High School. She moved to Bloemfontein in 2015 after she matriculated to further her studies and has been here since.

Tahmeena is a full time nursing student at the University of the Free State and owns a marketing agency specializing in BTL (below the line) Marketing. “Our company, PromoPros, focuses on marketing brands by means of promotions, brand activations, trade shows and experiential events instead of your traditional TV, billboards, radio. Our specialization is the marketing, however we do temporary staffing for private and corporate events as well as we have models on our database for catalogue shoots, music videos and fashion shows.”

“PromoPros was started in 2015 by a friend, she actually came up with the name as well. We both had experience in the promotional and brand activations area. We really took a big chance by starting out as I do feel the market is over saturated. We have since separated as she is now doing her own thing.”

Tahmeena has always loved working with people and that’s what inspired her going into nursing, which allows her to be around and take care of people who need it the most. However, she has also wanted to be her own boss and that is how PromoPros came about. She started out by doing promos herself and then eventually ventured into her own promotions company. Her biggest challenge so far has been trying to locate new clients because of her location as most of her potential clients are based in bigger cities.

Time management has also been a big challenge for her. “I do all my marketing work myself with the occasional help from one of my staff who works for me on an adhoc basis.” She is still a student so sometimes her clients will try to contact her during her class hours or while she is busy with patients, which is why she has invested in extra hands

On what makes her a woman who rocks, she says the fact that she never gives up once she sets her mind on something. “I always try to see the good in bad situations and I’ll push until I can’t anymore.”