Tshego Sebitloane

We’re shining the spotlight on Lerato Phori; fashion enthusiast, upcoming businesswoman and an adventure lover.

Lerato is originally from Lesotho, but moved to Bloemfontein with her parents as a child. She went to Navalsig High School and continued her studies at the University of the Free State doing her BA in Psychology and Sociology, and she’s currently doing her NDP at Unisa.

Lerato describes herself as loving, fun, bubbly, loud and adventurous. She currently runs her own business and is the owner of HairByDeeDee selling different kinds of hair and has been in the hair business for almost two years now. Lerato has a huge interest in fashion as well.  When asked why she opted for the hair industry she said “I love hair and I started my company because I needed something that would make and keep me responsible”.

Lerato is a self-proclaimed “sneakerhead” and she also enjoys hiking, road-trips and making the most out of life with her friends. Lerato describes herself as a “dreamer” and said “I love seeing good things happen to me and other people as well.”

When asked about her aspirations she said “I would like to see myself as a truck owner so that I can be in logistics. I already see myself as a brand and I would just love to see myself blossom. In short I aspire to be a multimillionaire “

Lerato is motivated by her mother who she describes as a capitalist. She added that her mother motivates her in all aspects of life and she has taken a lot from her mother in terms of her passion for business.